I tell everyone I know, I bought my Subaru because of email marketing. Seriously, I don’t even remember how I ended up on Subaru’s email list. Maybe I visited a dealership. But the emails kept showing up for years, and most of the time I deleted them without even opening them.
Until one day. I had already started thinking about buying a Subaru, when yet another email landed in my inbox. The next day, I went to the dealership. That’s the power of email marketing.
Effective email marketing isn’t about getting an immediate response. It’s about staying visible and familiar so that when someone is ready to buy, your business is already top of mind. Most consumers won’t open every email you send, and that’s okay. The goal is consistency. You want your brand to show up over time so that when the timing is right, your customer already knows who you are.
Maybe the customer is ready to buy a house. Ready to apply for a mortgage. Ready to purchase a car, bor ook a vacation. Whatever the decision may be, email marketing helps keep your business connected to the customer journey.
Good email campaigns are written with the customer in mind. Emails allows businesses to provide value, build trust and communicate in a way that feels genuine and approachable. That means understanding your audience and speaking to them with clarity, relevance and respect. And keep it simple. Nobody wants to read a novel in their inbox. The best email marketing messages are brief, clear and easy to understand. And when it fits your brand, a little humor never hurts. We could all use a smile now and then.